Adwords Perth: The Ultimate Guide To Super-Boosting Leads and Revenue

Wondering how to start really generating leads, revenue and profit from Google Adwords?

Sick of hearing about mammoth ROIs and constant sales for other business and want to know how you can reap the rewards?

Well look no further!

In this ultimate guide to Adwords for business owners, the Perth Adwords Experts at Summit Web are going to walk you through everything you need to know to sky rocket your leads and revenue. From how Adwords works, through to setting up your first campaign, writing your very own ads, effective monitoring and calculating your ROI.

We’re also going to give you a heap of insider industry tips, tricks and hacks that will save you thousands and super-boost your bottom line.

Google AdWords Calculator: How Much Revenue Can You Make?

 

 So pour yourself a cup of coffee, turn off the phone, put the kids to bed and stay tuned, you’re about to get a serious, agency level crash course that will set you (and your business) up for huge online gains.

 

PART 1 – Adwords (The Ultimate Lead Gen Funnel)

 

How it works:

 

While it may seem overly complicated at first (or at least it did when I first started) generating massive profits from Adwords is actually a fairly straightforward system. Think of Adwords as a powerful lead generating tool, which you can turn into a sales funnel.

 

Ultimate Guide Adwords Agency Perth

 

A well structured Adwords conversion funnel works like this:

 

ADWORDS agency Perth Guide

 

But what does that all mean?

 

1. The Question

 

The question is the very first step in your Adwords funnel. And that’s because it’s your potential customer needing a service or product.

For example, the question may be somebody asking:

“Hmmm, I need to get my lawn mown. I wonder who could do it and how much it costs?”

 

2. Keyword (Search)

 

The next step is your customer looking for an answer, and that’s where Google comes in. As the world’s biggest search engine Google is virtually the only place people go in search of answers. Which makes it stop number one for your potential customers.

 

“Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide..” internetlivestats.com

 

And how do people search? Using what Google calls: ‘keywords’.

A ‘keyword’ is a word (or more regularly a series of words) that a searcher (and potential customer) types into a Google search bar when looking for answers.

 

Example:

 

“Cheap lawn mowing services”

 

Adwords Agency Perth Ultimate Guide

 

In this case cheap lawn mowing services is one keyword.

 

***NOTE: These ‘keywords’ are of great importance, as you will find out latter in this guide.

3. The Message (Your ad)

 

Now things get interesting. Once someone has searched a keyword, Google will return a list of pages that offer an answer (this is called a Search Engine Results Page or SERP). Below is a typical SERP:

 

 

Adwords delivers your message directly to people who enter a keyword that you specify (ie. your target customer).

 

Example:

 

You’re a Landscaping company, so you specify: Cheap lawn mowing services as a keyword to target in your Adwords campaign. When people search this keyword, your ad pops up.

 

Adwords Agency Perth Ultimate Guide Ad Example

 

SERP pages are important too, so remember them!

 

4. The Click

 

The next step is a potential customer clicking on your ad. How do you do this? Well clicks come down to two things:

 

1. How well your Ad-copy is written and
2. Where it shows up on the SERPs page (it’s ranking).

 

As you can imagine, writing a great Ad takes time, testing and experience. But don’t worry we’ll go through Ad copywriting in way more detail later in this guide.

SERPs page ranking is down to:

 

a) How much you’re willing to pay and
b) How relevant Google thinks your Ad is to the searcher (this is called Ad Relevancy).

 

As you can imagine, ads that appear first are more likely to be clicked.

 

5. Conversion

 

The final stage is converting a clicker to a customer.

One major question to ask yourself here is: what do you want your customers to do?

Do you want them to buy something?
Or call you for a quote?
Or send an email to grow your email list?

In order for Google Adwords to be worthwhile you need to think about what your ideal conversion is.

 

Don’t fall into the traffic trap!!

 

 

At Summit Web we’ve seen a lot of business investing in Adwords and driving traffic to their site with no real idea of what happens next. This is a giant waste of time and money. To be successful with Adwords, you need to know your end goal and work towards it.

This part also relies on how well you’ve optimised your website or landing page for conversions. A good business website should drive people to take your desired action (call, book, buy etc).

Think of a well optimised site or landing page as your number 1 salesman.

 

Not sure about your site’s optimisation? Some questions to answer are:

  • Is your site or landing page easy to navigate?
  • Does it make the most of CTA’s?
  • Do people know what you offer?
  • Is your copy clear, concise and understandable?
  • Do visitors regularly do what you want them to do (call, book, buy)?
  • What’s your bounce rate?

 

**While we won’t go into website optimisation in this guide, you can find a comprehensive video explaining the concept in detail right here.

 

And that, in a nutshell, is how the perfect Adwords funnel works.

A good way to think about it is as a 24/7 lead generator, finding your business ideal customers and sending them directly to your #1 salesman (or saleswoman) – who then guides them to taking your desired action.

Okay okay, I know your next question – how much is this going to cost??

The Cost Of Adwords

 

Adwords is FREE.

Yes. All the power of a $400 billion company at your fingertips for nothing. Nada. Zip. Zero.

 

 

But only if you’re failing.

You see Adwords works by using a Cost Per Click (or CPC) method. Meaning if people don’t click on your ad – you don’t pay.

Which begs the question: How much does a click cost?

 

The CPC Pricing structure

 

Here’s where it gets a little more complex. Each and every click has a different value. Throughout my years of PPC advertising I’ve seen the price of clicks going for as low as $0.07 and reach a staggering $187 (per click!) – and everything in between.

Why do they fluctuate?

This crazy price discrepancy is due to Adwords working las an auction, where you bid against your direct competitors for your ad to be shown.

And what do you bid on?

Keywords and SERP ranking (now you see why they’re important!).

 

Example:

 

Our landscaping services has selected: Cheap lawn mowing services as a target keyword. When they select this keyword they’ll also select a maximum amount that they are willing to pay for one click (say $2).

However, another landscaping company selects the same keyword (cheap lawn mowing services) and puts a maximum bid of $3. So, when a potential client searches for ‘cheap lawn mowing services’ they will receive the number 1 SERPs spot (as long as their ad is relevant).

Meaning their Ad will be shown first (and they’ll pay $2.10 if that searcher clicks on their ad.)

 

 

While in the above scenario both ads will be shown, in most cases there are MANY companies bidding on the same keyword. A SERPs page only has a limited amount of Ad space (usually up to 5). Which means if your maximum bid is too low or your ads aren’t relevant, you miss out entirely.

 

WAIT! How do I know how many people are searching a keyword, and how much they cost per bid?

 

Don’t worry I’ll cover it a little later in this walkthrough – but if you can’t wait, I wrote a super easy guide to calculating how much Adwords in Perth costs you can read here.

And now you know exactly how Adwords works, what it costs and how it can hyper-boost your business.

Now, let’s get into the real how-to:

 

PART 2 – Starting Your Perth Adwords Campaign

 

1. Signing up for an account.

 

Okay, first port of call. Signing up for Adwords is pretty quick and painless – but you will need a gmail account (which you can get here).

Once you have signed up for gmail – simply type Adwords into Google (the irony!) OR follow this link (https://ads.google.com). Which will take you to a sign up page:

 

 

Then click on START NOW and you’ll get here:

 

Google Adwords Agency Perth PPC

 

While it may be tempting – don’t just click straight through. For this tutorial you want to click on skip the guided setup. Which will take you..

 

 

 

After checking these your details, click on save and continue.

(NOTE: Be careful!! If you select the wrong date or currency you can’t change it!).

Next you’ll be taken to the new Adwords interface, which should look like this:

 

 

Success! You’re in. And nowwww we can get going….

 

 

2. Pre-Campaign Keyword Research

 

The bread and butter of any good Adwords campaign is solid keyword research. Luckily, it’s easy, quick and painless. All you’ll need is 15 minutes and an excel spread sheet (or a pad and pen if your not excel savvy).

 

How to Keyword Research (real fast)

 

1. Go to the Google Keyword planner. You can do that by clicking the little tools tab in the top right-hand corner.

 

 

You should be taken to a page that looks like this:

 

 

2. Click on ‘find keywords’ and then you’ll come to a page that will allow you to add keywords. Go ahead and type in a keyword here that a customer might search to find your product or service.

For our Landscaping Company we’ll use ‘lawn mowing service Perth’.

 

 

Then click on continue and we’re taken to this page:

 

 

3. Ho ho!! Look at all those keywords. Here you’ll see your keyword plus lots more suggestions. Along with this you will have average monthly searches, competition and bidding ranges.

But, before you do anything else you need to change our targeting. You see here we’ve targeted all of Australia.

 

 

Unfortunately, our Perth landscaping company can’t possible service Wollongong, NSW. So what you want to do is narrow this down. Luckily this is pretty simple.

4. Click on locations and you’re brought to a page where you can narrow down your targeting.

 

 

In the above we’ve decided to go for Perth. 

 

 

Voula! We’ve got Perth only data. As you can see, some of the values have changed (if only slightly).

5. Then next step is to take out a pad and pen and write down 10 to 15 keywords that your customers may use – along with their average bid and competition level (this is where excel comes in handy).

 

OUR TIP:

 

Don’t just guess!!

If you see a keyword you think will work copy and paste it into Google and see what comes up – does the SERP give you products or services like yours, or something completely different?

 

By taking the time to check this out and eliminate keyword searches that are not helpful, you’ll save a lot of headaches (and money) down the line.

 

Now let’s get onto…

 

3. Building Your Campaign (Our 10 Step Guide)

 

Warning – Don’t freak out.

During the campaign build Google is going to ask you to enter a lot of different information – some of it you may recognise, some you may not. Be aware, you’re not going to answer everything. Adwords is a massive piece of software that takes a long time to master.

Luckily, we’re going to go through everything you need to enter (and some super sneaky money saving hacks) to get your Perth campaign generating leads right now.

 

1. Set Up

 

Click on the campaign tab on the left side of the screen.

 

 

Click the plus button then new campaign. Which will bring you to:

 

 

This page lets you choose the type of campaign you want to run. While they’re all of value, for this stage of your Adwords life you’ll only need one:

Search.

This is for campaigns that run through Google search and show up on the SERPs.

The next page allows you to create the type of campaign you want to run. Ok here there a few different choices but as a first campaign it’s best to simply click on ‘create campaign without goal’.

 

 

Next you can choose what you want your campaign conversion to be. Here Google gives you three options – Website Visits, Phone Calls and App Downloads.

 

 

For almost all businesses Website Visits is a must, but phone calls are almost equally important for many businesses in the service industry. Depending on your business type, make your selection, fill out the info and click continue, where you’ll get..

 

 

And now things get interesting. The first thing to do is to add a name for your campaign. For this example I’m going to call it Landscaping Perth.

 

2. Network

 

Right, I won’t go into too much depth here but basically make sure you choose ‘Search Network’ and that you don’t include Display Network.

 

 

Display network ads are displayed sites that sell ad space to Google.This has absolutely nothing to do with a searchers and SERPs or your campaign so avoid.

 

3. Location

 

 

This is the physical location where your ads will be shown. The Google location targeting system is amazing in terms of both accuracy and scope – you can target anything from entire countries to certain areas (even specific suburbs).

 

 

You can also choose to do a radius around a certain suburb or city, which can be handy for quick targeting.

 

Unsure where to target?

 

Here’s a quick list of things to think about:

  • Your current customers, where are they located generally (in your suburb, or certain suburbs)?
  • Do you get business from outside these areas, interstate, even overseas?
  • Are there any regions with less competition?
  • Do you want to expand into a new market?

 

Answering these questions should give you a good picture of locations to target.

 

Example:

 

Our Landscaping Business knows that they only want customers from Karrinyup and Scarborough. They get a lot of customers from Karrinyup and wish to extend into Scarborough as there is a gap in the market – so they’ve targeted both areas:

 

 

Still Stuck?

OUR TIP:

 

Is there anywhere that you definitely don’t get customers from? As Google allows you to enter negative locations (areas where your ad won’t be shown), knowing your no-go locations can be extremely helpful in eliminating wasted Ad spend and boosting your revenue.

But that’s not all!

The next thing to be wary of is hidden under ‘Location Options’.

Here Google has preselected: ‘People in, or who show interest in, your targeted locations (recommended)’. This is a trap!

 

 

And that’s because it’s not actually targeting your location, but people who are interested in your location (even worldwide).

For example someone in Wollongong, NSW who googles Lawn Mowing Services may be shown our ad and click on it. While this is a click, it’s pointless as we don’t service their location.

Be ultra careful here because this is how a lot of businesses spend a lot of money on wasted clicks.

You want to click: ‘People in your targeted locations’

 

 

4. Languages

 

Just stick with English, unless it suits your business.

 

5. Budget

 

This is how much you want to spend per day on your ads. If you’ve read over my detailed article on how to calculate Perth Adwords cost you should be pretty good here, if not go ahead and check it out here before you continue.

 

**For those in a rush: As a rule of thumb you want to spend at least $500 – $1000 on Adwords per month to get sufficient data – this is a daily budget of around $16.50 – $34 per day.

 

Once you’ve entered your budget make sure your delivery is set to ‘Standard’.

 

 

6. Bidding

 

As we mentioned before, Adwords is an ‘auction‘. And as such you need to make bids. Google gives you 2 methods of bidding on leads (clicks): Automatic and Manual.

 

Automatic:

 

 

As the name would suggest, this involves Google automatically making bids for you on your targeted keywords. It does this by using the amount you have set for your daily spend.

BE WARNED!

By choosing automatic your giving all control of your bids over to the Big G. While this is certainly an easy route to choose it may lead to wastage as Google operates without a maximum.

 

Example:

 

Our landscaping company sets $16.50 as a daily spend and selects 15 different (well researched) keywords to target. If they choose the ‘automatic’ setting Google will bid for these keywords with no maximum.

Meaning that if another (larger) company is prepared to spend $15 per click on Cheap lawn mowing services Google will automatically outbid them – meaning $15.01 of our daily $16.50 spend could be spent on 1 SINGLE CLICK.

 

 

Which is fine if that click converts, but if it doesn’t it’s a colossal waste of a day’s ad spend.

OUR TIP:

 

Only go for this method if you are okay with having no control of your money and just want to get some clicks for traffic.

Manual

 

 

Definitely the more time consuming option but if you’re working on a somewhat tight budget manual bidding is invaluable. By selecting how much you’re prepared to spend on each click you’re in control of your budget – which means no overspending on one or two lousy clicks.

So you’re going to choose ‘Manual CPC’.

 

7. Settings (3 Money-Saving Hacks)

 

 

Okay here’s where it can get extremely confusing. There are a lot of settings. However, we’re only going to check out the ones that are going to really hack the Google system and help you super-boost your revenue with minimum outlay.

The rest can stay as is.

 

HACK 1 – Call extensions

 

This is where you can add your phone number so that people viewing on mobile can call straight from your ad. It’s an extremely handy tool as mobile traffic makes up over 50% of all web searches.

“…more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Google Press Release.

Example:

 

Our Landscaping business prefer people call as they convert calls at 3 to 1, so they add a call extension – greatly increasing this type of conversion and sales.

 

HACK 2 – Ad Rotation

 

 

Okay here we’ve got 4 options, but we’re just going to look at 2. Optimise and Rotate Indefinitely.

Optimise:

This means that the best performing ad will be shown the most (in fact, more and more as time goes on). This is great and a lot of advertisers will select this option, however…

 

Rotate Indefinitely:

This means that all your Ads will be shown in even rotation. We recommend this option initially as it will help quickly collect data on what ads are working and which aren’t yourself – then you can easily edit ads, learn from mistakes and turn off those obviously not working.

 

HACK 3 – Ad Schedule

 

The final setting hack is Ad Scheduling. This is the time of day that your ads are going to be shown.

Google will automatically set ads to run 24/7. Which is great. But actually doesn’t work well in a lot of situations for a lot of Perth business.

 

Example:

 

Our Landscaping company only works Monday to Saturday and from 6am – 4pm. They are also only available via the phone between 6pm – 7pm.

So having an ad with a call extension running at 2am is somewhat useless (and a complete waste of money) as no one can answer the phone.

To stop this select only the optimal times your can service your customers.

 

 

If your business in a similar position, I highly recommend taking the time to input your availability times here, it will greatly increase your targeting and optimise your budget spend.

And with that you’re ready to get to the next stage.

 

8. Ad Groups

 

Ad groups are the primary way to separate your campaign into different manageable sections.

As you’re just starting out, I would suggest sticking to separating your ad groups into individually targeted keywords. Staying this granular will give you maximum control over your account.

 

 

As you can see, our Adgroup is called lawn mowing services, which is the keyword we’re going to target.

Next set a daily budget (we’ll just go $1) for the moment.

Now what we’re going to do is add your keyword to the keyword box.

Be careful!

There a number of ways to add keywords: broad match, phrase match and exact match. For this guide, we’re just going to focus on exact match and broad match

 

Exact Match

 

As the name suggests, this means your ad will only show when someone types in your exact keyword.

This is a good route to take as you know that someone with who has done this search almost certainly is a target customer.

You can do this by adding [ ] around your keyword like this: [lawn mowing services]

 

Broad Match

 

Be extra careful here. By just typing in your keywords into the box your telling Google to show your ad whenever any of the words are searched.

 

Example:

 

Lawn mowing services may show up in a massive array of searches (like: lawn fertiliser material or woodworking services) as part of your keywords are in this search. This is a very easy way to spend a lot on advertising without getting near your target customer.

 

OUR HACK:

 

Use a broad match modifier. By adding a ‘+’ sign before each word in your keyword you make sure that your ad only gets shown when all of the words are used in a search.

For example: “+lawn +mowing +services”

 

 

Now continue adding a new ad group for everyone of your keywords (I know it’s time consuming but it will give you the most control of your ads). When you’re done click save and we’re ready for…

 

9. Creating New Ads

 

Unfortunately we’re not all copywriters. And writing an ad that really drives clicks is tricky.

And especially in Adwords where a well written ad will boost your relevancy score and thus your SERP ranking. That’s why Ad text is one of those areas where I strongly recommend you talk to a professional. But if you can’t (or won’t) don’t fret – generating leads without an agency is still possible.

Here’s the basic overview for Ads on Adwords:

  • Use a clear call to action
  • Include at least one keyword
  • Capitalise the first letter of every word
  • Include Promotions (if possible) – Customers love to see a bargain and it generates an urgency which can drive clicks.
  • Include specific prices (if applicable)– customers love to see prices, but not big prices. If you’re goods or services are not cheap (comparatively) I would recommend staying away from this option.

 

So taking those into account, here is the first draft ad for our Landscaping company.

 

 

Once you’re happy with the ad, click done. Now create another ad. You need to make at least 2 ads per campaign (though I suggest 3 minimum).

 

OUR TIP:

 

a) Always think of your customer. Is your message answering their question?

b) Try using words like ‘you’ and ‘your’ to personalise your Ad. Customers want to be talked to – not at.

c) Don’t be afraid to use a few symbols in your Headlines. Studies have found that adding these symbols is a great way to catch searcher attention (that’s why it’s they’re so popular).

**Just don’t [Go] | OVER-b0@rD! (or Google will stop your ad from being shown).

d) Google your keywords and check out other ads. If you see ads you like from your competitors – emulate them.

e) Keep it local! If you’re a service business searchers want to know that they’re dealing with someone who understands them. So try adding the word ‘local’ or even your targeted location.

f) Use the right language! Below are the main converting terms that Wordstream found in a study of over 600 top performing ads. If you can, try to include some of them.

 

 

b) Don’t worry..!

During your Adwords campaign you will need to do rigorous A/B testing – which means writing a lot of ads, and as they say practice makes perfect.

Once you’ve got your ads ready, it’s time to move onto..

 

10. Review and Click save and continue.

 

And that’s it. Congratulations, you’re campaign is ready to start!

 

 

But what about…

 

11. Payment

 

Ah yes, everybody’s favourite part. As we mentioned above – Adwords is a free service, but you will have to pay for your ‘ad spend’. What’s great is that payments are made retroactively, which means that you’ll only pay for your Ads after they’ve been clicked.

So while you set a ‘daily budget’ when you build the campaign, you won’t necessarily spend all of it.

 

Example:

 

You budget for $500 a month, but because of clicks and lack of bidding competition you actually only spend $480. Google will only charge you $480.

To set up your payment simply click on the ‘tools’ logo where you’ll be taken to the payments set-up page.

 

 

PART 3 – Monitoring Your Campaign

 

Now you’re campaign is set up, you’re going to need to monitor it’s success. While in depth campaign analysis definitely requires experienced Adwords professionals, you can still get by on your own.

Here are 6 easily accessible metrics you can use to instantly measure your success.

 

1. Impressions

 

 

Impressions are usually the first port of call for Perth businesses looking to measure their Branding. And that’s because impressions is the number of times that your ad has been shown on a Search Engine Results Page.

 

If your main goal is just to get your ad in front of as many eyes as possible, this is the statistic to look at.

 

Unfortunately, impressions don’t actually mean that any action has been taken by your potential customers – only that they’ve seen your ad. For this reason we advise you to be careful with this metric; it often looks great (as it’s a high number) but doesn’t necessarily mean anything in terms of leads and revenue.

 

CAUTION!

 

As the highest performing of the metrics, a lot of cowboy Adwords companies will hammer impressions home on your reports. Be wary of this, as it’s a typical ‘vanity metric’. If you’re only getting reports with impressions, this may be a sign of trouble under the hood…

 

 

Want to know how to avoid these dodgy agencies? Check our guide to choosing the right Perth Adwords agency for your business.

 

2. Clicks

 

 

As the name would suggest, this number is the amount of times your ad has been clicked on. As such, it’s a great way of measuring your traffic because you’ll be able to see exactly how many people have visited your target page.

 

3. Click Through Rate (CTR)

 

 

While impressions and clicks are certainly necessary metrics to measure, Click Through Rate is really the first actionable statistic. Your CTR can be calculated through the formula:

 

Impressions ÷ Clicks = CTR

 

Why is it important?

Because it shows how many times your ad needed to be shown before a potential customer clicked – ie. how relevant your ad is to your customers. And as we know, Google rewards relevancy with a higher SERPs position. If your CTR is low, this may indicate you need to re-work your ads.

4. Conversions

 

 

As with any marketing campaign Conversion tracking is critical. No matter what your conversion is (sale, call, sign up) you need to be aware of how many times this is achieved throughout the campaign to see if your getting value.

Setting up conversion tracking on On Adwords is a pretty straightforward task, but it will mean adding a small bit of code to your website. Because of this it can get a little bit technical, and so we’d recommend asking your web developer or expert Perth web development team to help.

But if you feel confident can do it on your own – Google has neat video that can help you.

 

 

Stuck? At Summit Web we’re always keen to help Perth Business, and we’d be happy to assist you add your conversion tracking code so feel free to give us a call.

 

5. Conversion Rate

 

 

Once you’ve got conversion tracking up and running, the next important metric to monitor is Conversion Rate. Conversion Rate is a very handy statistic as it indicates how well your website or landing page is driving visitors to take your desired action.

You can easily work out your conversion rate using the formula:

 

Conversions ÷ Clicks = Conversion Rate

 

A high Conversion Rate means that your page is well-optimised for conversions and that you’re getting relevant traffic. If your Conversion Rate is low, this may indicate that your page is not yet optimised to its full potential or that you need to reassess your targeting.

 

6. Cost Per Conversion (CPC)

 

 

The final statistic and one that can really drive your profits is Cost Per Conversion (CPC). Essentially this is how much each conversion is costing your business. What you want to see here is as low a number as possible.

This is because if your CPC is lower than the amount you earn from it, you’re making money.

 

Example:

 

Our Landscaping business has a CPC of $30, but makes $100 per conversion. That’s $70 profit per conversion.

Once your CPC is generating you leads and profit, hyper boosting revenue is as simple as increasing your ad spend and driving as many customers into your funnel as possible. You can work out CPC by:

 

Conversions ÷ Cost of Traffic = CPC

 

PART 4 – Calculating Your Adwords Return

 

Now that you’re campaign is up and running and you have solid stats coming in it’s time for the fun part – calculating your return.

 

 

Calculating Adwords earnings can be done in 2 similar yet different approaches: Return on Ad Spend (ROAS) and Return on Investment (ROI).

 

1. ROAS

 

The more straightforward of the two, Return On Ad Spend requires only two numbers:

1. The total cost of your campaign and

2. Your total Adwords revenue

Once you have these figures you can easily calculate your ROAS using the formula:

 

ROAS = (Revenue ÷ Cost) x 100

 

Example:

 

Over the course of their 2 month campaign, our landscaping business earns a total of $3500 (revenue) while the campaign itself costs the $1100. So to work out their ROAS they need to calculate:

(3500 ÷ 1110) x 100 = 318.18

That means that their Return On Ad Spend was a whopping 318%.

 

 

Struggling to calculate your revenue? Check out this in-depth walkthrough to finding your Perth Adwords Revenue and ROI here.

 

2. ROI

 

Return on Investment is a little bit trickier. Mainly because it requires calculating every single cost that has gone into the creating, monitoring and funding your campaign.

 

Example:

 

While the Landscaping business has only spent $1100 on Adwords, they spent an extra $250 installing tracking codes, $300 on monitoring software and $100 getting a professional ad writer.

This means that their total investment was:

 

$1100 + $250 + $300 + $100 = $1750

 

Now they can truly work out their ROI using the formula:

 

ROI = (Revenue ÷ Total Investment) x 100

 

Giving them an ROI of 200% 

 

While it’s a little less than their ROAS, it’s still an unbelievable bottom line. In 2 months they have doubled every dollar they’ve spent on Adwords.

 

OUR TIP:

 

Wrote down every investment you’ve spent on your Adwords campaign – including your time.

 

 

While it can be easy to see numbers, it’s often a lot harder to work out the cost of time. As a business owner you know that time is money, so if your losing days trying to build, manage and maintain your Perth Adwords campaign you may need to take stock.

 

Often it’s better investing in a team of PPC experts to handle the grunt work while you can focus on your business. Trust us, it won’t be long until you’re reaping the benefits.

 

PART 5 – Adwords in Perth; A No-Brainer.

 

As you can see, when done right an Adwords campaign has the power to super-boost your business – with returns of 200% or more on every dollar you spend.

And while it might have seemed over complicated or too technical to learn, using the steps we’ve outlined in this guide you’ll be able to get your business up and flying in less than an afternoon.

 

But be aware…

 

Being successful in Adwords is a 24/7 job. And this guide has only just scratched the surface of what is possible. Even for us experts everyday reveals a new feature, new strategy, new optimisation, new hack, new software to study and implement.

It’s an ever evolving process and there is always more to learn.

 

 

And that’s why we’re here – to use our passion to help Perth businesses like yours learn, grow and dominate in the online marketplace.

So if you need any help with any of the steps in this guide, are looking for the latest hack or just want to have a chat about how we can help you succeed in Adwords, our Team is ready to listen.

Of course, if you have anything to say (positive or constructive) feel free to leave a comment in the box below.

 

Good luck and happy campaigning!

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Sean (Winston) Mann

Sean (Winston) Mann

Sean is a digital marketing coach and content designer at Summit Web. He started his career as a journalist but soon found his passion lay with helping businesses grow online. With extensive experience designing and managing successful digital campaigns, he is a go-to for businesses that want to maximise their leads online. Never one to rest, you'll catch him taking in music around town or even in the airport lounge.