3 MASSIVE Mistakes Even Perth SEO Experts Make



Okay, you’ve read the blogs. You’ve listened to the experts and you know that SEO optimising your website will supercharge your business.

But this is the point where most business gets stuck. There are a lot of tasks and a lot of advice and, frankly, a lot of SEO ‘experts’ in Perth saying you need x, y and z to ensure Google acknowledges and loves your website.

“…it’s true, there are a lot of things to take on board. So many in fact that even experienced and seasoned experts will miss things.”

And now you’re wondering, what’s important and what’s not.

Well rest easy, it’s a question we hear all the time.

And that’s precisely why we’ve come up with the top three major things to that budding SEOer’s and even well established Perth SEO companies miss when they are SEOing a website.


On Page (Tips from SEO Experts in Perth)


Yes we know this may sound a little repetitive (especially if you’ve read any of our comprehensive SEO articles) but on-page SEO is the absolute bread and butter of amazing SEO campaigns, especially in Perth.


“…while a lot of business we talk to know the power and value of SEO, this exact point is where they falter.” – Chris Dinham, Director Summit Web.


And why is that? Well, for one – on page SEO is (probably) the most powerful asset in your digital marketing arsenal.

Ironically, it’s also probably the most cost effective because:


a) It’s (relatively) easy to action, and

b) It’s relies only on you.


And while this may seem too good to be true, rest assured it is. However (as with most seemingly easy fixes) the real problem lies with effort and time – ie. what you are actually able (and willing) to do yourself.

It’s also where even experienced web development agencies can tend to take shortcuts. So here are some key points that are easily missed:


1. Avoiding Alt Text


Okay we’re sure you’ve heard of them (if not check out this comprehensive guide from the guys at Moz) They’re on every basic SEO guide and beginner web designers ‘how-to’ blog. But for those that haven’t, they’re a little description that you add to your sites media (pictures, video, PDF’s etc). You can usually find them in the ‘media’ section of a website (below is a WordPress example)


And there’s a reason for their fame – they are important.

Search engines (like Google) use these descriptions to help categorise every single site’s images in their database.

The unfortunate kicker is, they’re amazingly annoying. There’s no denying it. After you’ve finished your site (or gotten it from your design agency) the last thing you want to do is sit and go through every single picture, video and document and write a short spiel using different keywords; each one unique yet pretty much the same.

It’s this for this exact reason that a lot of business (and even seasoned veterans) will tend to just blaze through it or avoid it completely. But, let’s face it, with all your great on page content and title work it doesn’t really matter right?

Unfortunately, it does matter.

Quite a bit in fact.


Think about it – these descriptions are a key factor in how Google is finding and then filing your sites media. And that’s why alt text is an amazing way to hyperboost the targeted keyword count on your site – especially as you can increase density on individual drill down pages (like your services pages).


The great news is that it is a very simple process that will cost you nothing but time.



2. NOT using your Keywords to name of your media.


Keywords for content marketing perth


Another little but extremely common mistake we see a lot at Summit Web is the actual naming of media on websites. It’s so easily overlooked!

Mainly because it takes foresight, and is a pain to fix.


So naming, what do we mean exactly?


Well we’re talking about the actual file name of your pictures, videos and documents that you’re using on your site.

A lot of designers will upload a file with a name like “Image 7.jpg” or “Bobselectrics6.jpg” (for example see below).

Which is fine. Except that the names of these files is very important to google.


Have you ever Googled an image? Ever wondered how Google selects the things that come up? Yeah, that’s a whole lot to do with the actual file names.

So why not use this powerful little tool as a way to boost your SEO?

Instead of uploading files with a stock-standard name, make sure your media is titled with desired Keywords (and variations).


For example: “23d27850-197-strike” should actually be something like “Perths cheapest moving company.jpg


Unfortunately if you’ve already uploaded a bunch of media, this can be rather painstaking to fix. The process involves downloading your images, renaming them, then re-uploading them and replacing them on your site.

Phew. It’s a BIG job and honestly for a lot of busy Perth businesses it’s usually better to just find a trustworthy, local company of SEO Experts in Perth  to do it for you.

But if you’re building a new site, or your uploading new media to your site, it’s definitely a key (and overlooked) strategy we recommend implementing today.


3. Getting lost on Meta-descriptions


Again, this point is a well known part of the on-page SEO playbook. And once again one that too often goes wrong.

Meta descriptions are the little descriptions that show up on the Search Engine when people use Google to search (see below).


Notice the highlighted bits? Those word are in black because I Googled: “Window Cleaning Perth”. And while google says that meta descriptions don’t drive rankings, we think this shows how important a meta descriptions really are.


Think about it. Google uses user interaction with you site (for example how many people click onto your website) as ranking tool – So getting them to click in the first place is bound to be important.


To be honest, the big problem with this aspect of on-page SEO is that a lot of people just don’t know how to write these descriptions. For example: they’re too long, or too short, or ramble on, or don’t actually specify what the page is about – or worse of all, they neglect to realise that this is space is, essentially, your business pitch.

A good meta-description should have:


  • A point – address your potential visitor. Make them click on your site above the others.
  • It should also contain your target keyword (or at the very least a variation of the keyword you wish to target).


Meta-description writing can be hard. You only have 100 or so words and so they’d better be good. A great way to begin is to think – what have I seen before that’s made me click?


Want to get started?


A great resource for quickly adding meta descriptions in the back end of your site is Yoast SEO plugin. It works with WordPress sites and is an absolute gem for budding SEOers.



Of course, at an expert local SEO company (like Summit Web) we spend all day analysing and perfecting these details that set business apart in the Perth pack. So if you’re not quite sure if what your adding is going to get your site the visitors it deserves, feel free to get in touch – we’re passionate about Perth business and are always keen to have a chat and lend a bit of advice.


And that’s it! Our top 3 on-page SEO mistakes to avoid and why they’re are so important!


As always, if you found this useful feel free to share it – or if you need clarification on any of the points we listed or for a more comprehensive overview of what you could be doing today to increase your sales, feel free to give the guys at Summit Web a call. .

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Sean (Winston) Mann

Sean (Winston) Mann

Sean is a digital marketing coach and content designer at Summit Web. He started his career as a journalist but soon found his passion lay with helping businesses grow online. With extensive experience designing and managing successful digital campaigns, he is a go-to for businesses that want to maximise their leads online. Never one to rest, you'll catch him taking in music around town or even in the airport lounge.

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