BWA needed a website that took them to the top of the pack – a fresh lift and an online hub for their members. 

Achieving these ambitious aims took meticulous planning and extensive UX research.

The result? A fresh and innovative design that has resulted in record numbers of entrants and an increase in membership.

Being such a well established organisation, this build required insightful planning, testing and consultation. This meant several strategy meetings between the client and the design team – ensuring that we balanced creativity and style with ease of use and functionality.


The end result was a website that not only looks amazing but is able to perform the dual function of exceeding member expectations and promoting a crucial online promotional tool.

BWA runs on it’s members – and so we knew we needed to put them first

Our designers wer able to simplify the sign-up process while creating a more attractive online place for members.

Integrated Membership System

As BWA relies on its members, our team were able to fully design, create and install a completely optimised membership system. This system makes it easy for current members to re-enroll while driving new sign ups.

Multi Faceted Design

With a site as comprehensive as BWA it’s easy for builds to become overly complicated – and hard to navigate. We were able to pare back, giving prominence to lead generating aspects while ensuring smooth UX accessibility to all site information.

Unique Event Pages

BWA needed events pages that not only delivered information, but engaged members and boost entrance. Working tireless with BWA, we created eye catching in-site event hubs that draw current members and attract brand new cyclists.

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