The team at Avocado Investment came to Summit Web looking to grow. Wanting to acquire new leads via a digital presence, the business needed a website that is SEO optimised and converts visitors with a simple and clear layout.

The website required:

  • Modern web presence
  • Simple and clear layout
  • Converts customers on the website
  • Offers relevant information on services
  • Gives current and potential clients the means to contact the team

Summit Web also provided keyword and competitor research Audit that allowed the team to plan their content and generate more customers.

Avocado Invest Website Development and Web Design including a full keyword and competitor analysis digital plan
Summit Web recommended the development of a completely original site, built from the ground up with the popular WordPress content management system. A strong emphasis was placed on designing an attractive website that represents the brand.

The website included a blog as well as a content management system that allowed users to update site content and location information, and a contact form to request information or simply make contact with the company.

Avocado Investment Website Development in Perth, Western Australia
The website was centered around an active blog. This constant content is used to attract customers to with the plan to get them to sign up for a regular newsletter or call the investment team.

SEO Planning

Before building any content, a clear strategy needs to be planned out. This includes keyword research to understand exactly what the customer is searching for in their industry. We then create a content plan to solve those problems.


The company targets both the Australian and Chinese market. It was important that we provided the website content in both Chinese and English. So no matter what language the customer was searching in, our website would be able to show up.

Simple Clear Design

The Avocado Investment team wanted a very simple and clear design. We created a blogroll that would easily render in both languages. Keeping consistent design over all pages.

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