5 DON’TS When Building Your Website

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Transcript:

Online first impressions are everything.

So in this video, I’m going to show you five don’ts when you’re building a website. First one is don’t build a website for yourself.

Build it for your customer.

It is so important when designing a website, you have your customer at the forefront of your mind, okay, what they want to see on a website, and what they’re going to interact with.

Next one is don’t expect a website to perform without promoting it.

Often, business owners think that just building a website is enough, and they’re instantly going to generate leads and sales.

This is not the case. It takes time to move up in the search engine rankings, and it also takes time to build out an effective PPC or AdWords campaign.

So make sure you plan to have time, 6 to 12 months time before you can start expecting your website to really start performing.

Next one is don’t set and forget. Think of your website as your most powerful sales tool. You need to keep educating it, keep tweaking it, and ensuring your conversions are improving on a month-to-month basis.

Make sure you talk to your customers and try and understand what they want in a website, and then go and update it so you can provide them those answers.

Number four is don’t go cheap on hosting. Cheap hosting accounts are generally very, very slow so make your website run very slow and also can be susceptible to security breaches. Make sure you spend those extra few dollars to get those speed improvements which will give you a big boost in search engine rankings.

And the last one is don’t have a website full of images with no text. It is really important that you have a good amount of text on your page so the search engine can understand what your website is about.

However, you still need to have images to engage your customer and really create an impactful visual effect.
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Chris Dinham

Chris Dinham

Chris is the co-owner and head of operations at Summit Web. He started his marketing career by buying and selling digital businesses. With a background in creating lead generation strategies, he is an expert when it comes to planning and building full marketing funnels for our clients. Look out for him surfing at Trigg Point or creating informational videos on our youtube channel.